HDFC Bank, the second-largest private sector bank, today launched its mobile application in Hindi for customers from the Hindi heartland.
HDFC Bank also launched its Hindi SMS banking service, accessible from even the most basic handset. This initiative is will help around 565 million Indians in the Hindi speaking regions.
This application will allow users access to MobileBanking in Hindi from their Android smartphones. MobileBanking services is part of the bank's overall strategy to use communication devices and platform as the interface to engage with customers. Today, 82 per cent of customer-initiated transactions happen on electronic channels.
The mobile application will allow customers using an Android smartphone to conduct more than 30 banking transactions --- balance enquiry, checking transaction history, fund transfers and bill payments. HDFC Bank has also made banking services in Hindi available to customers using basic handsets. The Hindi SMS banking service allows customers to carry out a set of 10 banking transactions (balance enquiry, mini statement and stop cheque).
HDFC Bank also announced the launch of Netsafe on Mobile using which a customer can now create a single-use virtual card for shopping on the net. This product provides complete security from on-line card frauds.