Beach Tourism Zones
Last Updated at July 25, 2017 00:21 IST
The Ministry of Tourism
has launched Swadesh Darshan Scheme in 2014-15 for integrated development of Theme-Based tourist Circuits in the country. Coastal Circuit which includes inter-alia beach destinations has been identified as one of thirteen thematic circuits for development under this scheme. The Ministry of Tourism
promotes India as a holistic destination as part of its on-going activities by releasing advertising campaigns in various media under the Incredible India brand-line, through its website, production of publicity and promotional material and through promotional activities undertaken by the overseas India .
Cleanliness and maintenance of beaches is the responsibility of the respective State Governments/ UT administrations. However, Ministry extends Central Financial Assistance under the Swadesh Darshan scheme for Beach Cleaning Equipment as one of the admissible components to promote cleanliness of beaches. .
This information was given by Dr. Mahesh Sharma, Minister of State for Culture and Tourism (Independent Charge) in a written reply in Lok Sabha today. .
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)
First Published: Mon, July 24 2017. 00:21 IST