You are here: Home » International » News » Companies
Business Standard

Alibaba looks to invest $865 million in China home improvement chain

The e-commerce giant will invest about 5.45 billion yuan ($865 million) in Beijing Easyhome Furnishing Chain Store Group Co

Kana Nishizawa | Bloomberg 

Alibaba

Group Holding Ltd plans to buy a 15 per cent stake in a chain of Chinese home improvement and furniture stores as part of its pushing into “new retail,” the company said Sunday.

The e-commerce giant will invest about 5.45 billion yuan ($865 million) in Beijing Easyhome Furnishing Chain Store Group Co, and support the digital transformation of its 223 stores by applying Alibaba’s expertise in cloud and logistics platforms, it said in an emailed statement.

The deal adds to founder Jack Ma’s shopping spree in brick-and-mortar retailers that has shaken up supermarkets and department stores by linking Alibaba’s online business with physical stores -- the premise of the “new retail” initiative.

While earlier this month reported revenue that topped analyst estimates and raised its growth forecast, its shares tumbled after investments in brick-and-mortar assets and digital media squeezed profit margins in the December quarter. The company also said it will buy 33 percent of Chinese payments giant Ant Financial.

First Published: Sun, February 11 2018. 21:44 IST
RECOMMENDED FOR YOU