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BB-8's evil twin, at $150, is here to help Disney strike back

Disney has come to realise that modern consumers are looking for experiences as much as things

Christopher Palmeri | Bloomberg 

Two years after a $150 rolling robot captured the hearts of Stars Wars devotees, Walt Disney is betting fans will shell out the same price for the droid’s dark, evil twin. On the big screen, BB-9E will face off against the beloved BB-8 in a new Star Wars installment in December from Disney’s movie studio. The toy, made by Sphero, is part of a collection of fancier gadgets Disney expects will help give its flagging consumer-products business a boost. Get ready for a $200 goggles-and-light saber combo developed by Disney and Lenovo Group that lets customers duel ...

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First Published: Sun, September 03 2017. 01:43 IST
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