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Black Friday deals lure few early US shoppers, many buy online

About 250 people line up patiently at a Target Corp store in Manhattan before it opened at 6 a.m.

Reuters  |  Chicago 

Early-morning crowds were light on Black Friday, the start of the US holiday shopping season, as more people picked up deals online and the traditional rush was split by stores opening the night before. The period between the US Thanksgiving holiday and Christmas can make or a break a retailer, accounting for as much as 40 per cent of total revenue for the year. The day after Thanksgiving is traditionally when retailers offer "doorbuster" deals attracting frenzied bargain hunters. There was little sign of frenzy early on Friday. About 250 people line up patiently at ...

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First Published: Fri, November 24 2017. 18:40 IST