Apple has more than $1-billion budgeted for original programming, Facebook wants its own version of “Scandal” and Google is ready to spend up to $3 million per episode on a drama. The three digital giants have signalled to Hollywood that they are serious about entering a television landscape that Netflix and Amazon shook up just a few years ago. Their arrival will make an already hypercompetitive industry even more ferocious. This year, there are expected to be more than 500 scripted TV shows, more than double the number six years ago. Although there have been ...
Crowded TV marketplace gets ready for Apple, Google & Facebook
Scripted television is enormously expensive, so any commitment to it must be sincere
John Koblin | NYT Last Updated at August 22, 2017 03:01 IST