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Facebook ads targeting young workers focus of US lawsuit

The lawsuit is the latest example of criticism levelled at Facebook for so-called micro-targeting

Sharon Bernstein | Reuters 

Several US employers engaged in age discrimination by placing recruitment ads on Facebook targeting younger workers, according to a lawsuit filed on Wednesday by a communications industry labour union. Companies including T-Mobile US, and Cox Communications imposed age limits on who could see recruitment ads, limiting some only to people younger than 38, according to the lawsuit, filed in federal court in San Francisco by the Communications Workers of America. “This pattern or practice of discrimination denies job opportunities to individuals who are searching for and ...

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First Published: Fri, December 22 2017. 02:30 IST