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Ford to slash $14 bn in costs, cut car models under new CEO

Auto major plans to shift capital investment away from sedans and internal combustion engines to develop more trucks and electric and hybrid cars

Reuters  |  Detroit 

(Photo: Reuters)

Motor Co plans to slash $14 billion in costs over the next five years, Chief Executive Officer told investors on Tuesday, adding that the No 2 US automaker would shift capital investment away from sedans and internal combustion engines to develop more and electric and hybrid cars.

Most of those savings will not show up on Ford's bottom line until 2019 and 2020, Hackett and other executives said, reflecting the industry's long product engineering lead times.

will be open to more partnerships to spread the costs and risks of simultaneously developing new technology and services while churning out profit from selling and sport utility vehicles in North America, Hackett said during a nearly two-hour presentation. He cited a partnership with ride services company Lyft to deploy future self-driving cars, an alliance with Indian automaker Mahindra and Mahindra (M&M) a potential alliance with Chinese electric vehicle maker Zotye.

The automaker reaffirmed a goal of achieving 8 per cent automotive operating margins and generating returns that exceed the cost of capital. will provide a financial forecast for 2018 in January. Chief Financial Officer Bob Shanks said it could take until 2020 or later to achieve the 8 per cent margin goal.

Other automakers have warned that shifting to all-electric vehicles could undercut profit margins. "I don't think we should walk off a ledge where we destroy the earnings power of the company," Hackett said, saying is planning for a third of vehicles to still have internal combustion engines by 2030 - the year some European governments have proposed banning petroleum fuelled cars.

Hackett, former CEO of office furniture maker Steelcase Inc, took the top post at in May after his predecessor Mark Fields was pushed out. At the time, Hackett promised to tell investors after 100 days how he would improve the "fitness" of to compete as the auto industry becomes more digital, more electric and less wedded to selling one vehicle at a time to individuals.

shares were little changed after hours as Hackett and other executives presented their outlook. shares had risen 2.1 per cent on Tuesday, up with other automotive stocks as the industry reported the highest sales pace in a dozen years. However, the company's share price is down 30 per cent since July 2014.

Hackett has signed off on a series of moves, including a plan to shift production of Focus compact cars from Michigan to China. He also hired a company outsider, Jason Luo, to lead Ford's business in China, the world's largest car market, where is revamping operations and looking to expand partnerships in electric vehicles.

is playing catch up in some areas. By 2019, plans to equip all US models with built-in modems and to install mobile internet connections in 90 per cent of global vehicles by 2020, Hackett said.

Rival General Motors Co has been installing built-in mobile broadband connections in its US vehicles since 2015 and now has about 7 million 4G LTE connected vehicles on the road globally, a spokesman said on Tuesday.

Of Ford's $14 billion in promised cost reductions over five years, $10 billion will come from material costs and $4 billion from reduced engineering costs, Hackett said.

"We have too much cost across our business," Hackett said.

By 2022, plans to cut spending on future internal combustion engines by a third, or about $500 million, putting that money instead into expanded electric and hybrid vehicle development, on top of $4.5 billion previously announced. had already promised 13 new electric or hybrid vehicles within the next five years.

is "looking to build sustainably profitable BEV (battery electric vehicle) business" in segments where "we have a strong revenue presence," Jim Farley, head of global markets, told investors.

Farley also said is looking "carefully" at marginally profitable or unprofitable operations in Europe and Latin America and could look to partnerships in those markets.

Electric vehicles will mean auto factories can have a final

assembly area that is half the size, requires half the capital investment and 30 per cent fewer labour hours per car, said Joe Hinrichs, president of global operations.

GM on Monday said it planned to launch 20 new all-electric vehicles by 2023.

One way to cut costs will be to offer fewer variations of Ford's models, Hackett said. The slow-selling Fusion midsize sedan can now be ordered in 35,000 combinations of features, colours and powertrain options. The future model will come in just 96 combinations, meaning fewer parts to design, produce and store in inventory, showed in a presentation.

He said also will cut the time it takes to engineer a new car by 20 per cent, and invest in "factories of the future" that will occupy less space and use more robots.

First Published: Wed, October 04 2017. 17:43 IST