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Google rolls out new addition to 'Mute This Ad' feature in ads settings

Reminder advertisements are reminders of a website that users have browsed in the past for a product

Reuters 

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Google

Alphabet Inc's rolled out a new addition to its ads settings that will enable users to mute reminder ads in apps and on websites that partner with the company to show the advertisements. Reminder advertisements are reminders of a website that users have browsed in the past for a product.

With the new feature, users will be able to mute the reminder ads. plans to expand the new tool to control ads on YouTube, Search, and Gmail in the coming months, Jon Krafcik,group product manager for data privacy and transparency wrote in a blog post on Thursday. The new feature is an addition to Google's ad-muting tools that have been around since 2012 that allow users to hide specific unwanted advertisements or advertisers.

First Published: Fri, January 26 2018. 00:47 IST
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