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Google tests subscription tool for news publishers

To boost subscriptions for news publishers

Mark Bergen | Bloomberg 

Alphabet’s Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market. Google’s latest foray arrives on three fronts. The first is a revamp of its feature, called “first click free,” that allows readers to access articles from subscription publications through search. Google is also exploring publishers’ tools around online payments and targeting potential subscribers. It’s all part ...

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First Published: Sun, August 20 2017. 01:25 IST
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