Alphabet’s Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market. Google’s latest foray arrives on three fronts. The first is a revamp of its feature, called “first click free,” that allows readers to access articles from subscription publications through search. Google is also exploring publishers’ tools around online payments and targeting potential subscribers. It’s all part ...
Google tests subscription tool for news publishers
To boost subscriptions for news publishers
Mark Bergen | Bloomberg Last Updated at August 20, 2017 01:41 IST