Governments and individuals are widely using social media
platforms like Facebook
for promoting lies, misinformation and propaganda
to manipulate public opinion around the world, an alarming nine-countries study has said.
According to the new set of studies from the University of Oxford, countries like Russia, where around 45% of active Twitter
accounts are bots and Taiwan — where a campaign against President Tsai Ing-wen involved thousands of heavily co-ordinated accounts sharing Chinese mainland propaganda
— contribute to the dirty politics
on social media.
The reports, part of Oxford Internet Institute's 'Computational Propaganda
Research Project', include Brazil, Canada, China, Germany, Poland, Ukraine and the US.
Citing Philip Howard, Professor of Internet Studies at Oxford, The Guardian
reported on Tuesday that "the lies, the junk, the misinformation" of traditional propaganda
is widespread online and "supported by Facebook
or Twitter's algorithms".
One of the techniques to alter people's opinion is to build fake accounts to automate them to like, share and post on the social networks.
According to the report, these accounts serve to game algorithms to push content on to curated social feeds and drown out real issues by populating social networks with untrue information. As the number of likes and shares is large, users tend to believe the content that manipulates their opinion.
The researchers found that in the US, the propaganda
took the form of "manufacturing consensus" — creating the illusion of popularity so that a political candidate can have viability where they might not have had it before.
"The illusion of online support for a candidate can spur actual support through a bandwagon effect. Trump made Twitter
centre stage in this election and voters paid attention," said the US
The report also found evidence of institutional support for the use of bots.
"Bots massively multiply the ability of one person to attempt to manipulate people. Picture your annoying friend on Facebook, who's always picking political fights. If they had an army of 5,000 bots, that would be a lot worse, right?" Samuel Woolley, the project's Director of Research, was quoted as saying in The Guardian.
One country that the researchers found different from others
was Germany where fear of online destabilisation outpaced the actual arrival of automated political attacks.
Germany has implemented world-leading laws, requiring social networks to take responsibility for what gets posted on their sites.
"Germany leads the way as a cautionary authority over computational propaganda, seeking to prevent online manipulation of opinion rather than addressing already present issues," the report noted.
Last year, German Chancellor Angela Merkel accused technology giants Facebook
and Google of "narrowing perspective" and demanded that they make public their privately-developed algorithms.
"These algorithms, when they are not transparent, can lead to a distortion of our perception, they narrow our breadth of information," she had said.
Ever since the results of the US
presidential elections were declared, Facebook
was accused of spreading and promoting fake news that favoured the win of Donald Trump.
Though the company has taken a number of measures to prevent fake news from spreading, there are still concerns being raised.
The findings were recently presented to a group of "senior" representatives from the technology industry in Palo Alto, California.