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Huawei leaves Apple behind to become top smartphone brand in China

Huawei's success can be attributed to its consistent investment in R&D and manufacturing

IANS  |  Beijing 

A man walks past a Huawei company logo outside the entrance of a Huawei office in Wuhan, Hubei province
A man walks past a Huawei company logo outside the entrance of a Huawei office in Wuhan, Hubei province

In a setback for that is trying to make deeper inroads into China, buyers in the country have chosen domestic brands over the maker with being their first choice, a survey revealed on Monday.

According to a survey by Financial Times, was the top choice, with more than 31.4 per cent of respondents opting for the brand.

"The proportion of people saying they would buy an as their next phone dropped to 24.2 per cent in September, compared with 25.8 per cent at the time of the 7 launch in 2016 and 31.4 per cent in 2015," the report said.

Chinese maker also surpassed for the first time in global sales consistently for June and July.

According to Counterpoint Research's latest 'Market Pulse for July 2017', the Chinese vendor is now at second spot after South Korean giant globally.

The significant milestone that has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion.

Huawei, Oppo, and have successfully gained access to key supply chain partners, which has allowed them to launch designs with bezel-free, full displays, Augmented Reality, in-house chipsets and advanced camera features.

According to Tarun Pathak, Counterpoint's Associate Director, the growth of is an important trend which no player in the mobile ecosystem can ignore.

"are growing swiftly thanks not only to design, capability and rich feature sets, but also by out-smarting and out-spending rivals in sales channels, go-to-market and marketing promotion strategies," Pathak said recently.

According to the FT report, the weaker demand for the 8 has partially been blamed on loyalists waiting for the super-premium X.

The survey said that Apple's new models -- 8 and 8 Plus -- are underperforming when compared with the previous launches in

"Of those planning to buy an iPhone, 65.1 per cent of respondents said they intended to buy an 8, 8 Plus or X, compared with the 75.7 per cent who said they planned to buy one of the two 7 models when they were launched last year," the survey said.

Apple's decline in popularity in is also because market growth is becoming concentrated in mid-range phones rather than the expensive models, it added.

First Published: Mon, October 02 2017. 18:40 IST
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