Business Standard

IKEA may enter India with cut-down product range

Fight is really for signature caf, restaurant and Swedish meat ball that IKEA is known for

Nivedita Mookerji  |  New Delhi 

  • ALSO READ

    Retail tide coming, realtors to go with the flow

    FIPB may take up Fossil Inc's FDI proposal this month

    Madhukar Sabnavis: Brands becoming Big Brother

    Pharma industry unhappy with Govt decision on FDI

    All FDI in domestic pharma cos to be cleared by FIPB

>

may enter India with cut-down product range
Fight is really for signature caf

IKEA may enter India with cut-down product range

Fight is really for signature caf, restaurant and Swedish meat ball that IKEA is known for

The world’s largest furniture retail chain, Euro 25-billion IKEA, may settle for less number of product categories in the Indian market than it had proposed in its application to the Foreign Investment Promotion Board (FIPB), but it is unlikely to compromise on the “concept” that the Scandinavian company represents across countries, according to sources in the know. >
may enter India with cut-down product range
Fight is really for signature caf image