Business Standard

IKEA may enter India with cut-down product range

Fight is really for signature caf, restaurant and Swedish meat ball that IKEA is known for

Nivedita Mookerji  |  New Delhi 

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may enter India with cut-down product range
Fight is really for signature caf

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IKEA may enter India with cut-down product range

Fight is really for signature caf, restaurant and Swedish meat ball that IKEA is known for

The world’s largest furniture retail chain, Euro 25-billion IKEA, may settle for less number of product categories in the Indian market than it had proposed in its application to the Foreign Investment Promotion Board (FIPB), but it is unlikely to compromise on the “concept” that the Scandinavian company represents across countries, according to sources in the know. >
may enter India with cut-down product range
Fight is really for signature caf image