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Investors binge on China's appetite for healthier snack foods

Scandals over tainted food in China in the past 10 years has also contributed to the trend

Farah Master & Donny Kwok | Reuters  |  Hong Kong 

Chinese venture capital and private equity funds are pouring hundreds of millions of dollars into local start-ups serving up snack food products of the healthier kind, and threatening the market share of larger Chinese and global food companies. Backed by savvy marketing and online promotions targeting the increasingly health-conscious among Chin’s burgeoning middle-class, brands such as nuts seller Three Squirrels and Le Pur, a maker of Greek yoghurt, are nibbling away at the sales of the big corporations in the country’s more  than $500 billion food and ...

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First Published: Sun, November 12 2017. 00:22 IST