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McDonald's is hiring this summer via 'Snapchat'

McDonald's is accepting 'Snaplications' by potential job seekers to make video submissions

IANS  |  New York 

McDonald's
The company is also set to use other platforms like Spotify and Hulu to reach potential job seekers

In its bid to attract young applicants, fast-food chain McDonald's will hire some workers this summer through the photo-sharing app

The world's largest chain said the company and its franchisees will hire about 250,000 people across its restaurants for what is usually one of its busiest seasons of the year, the Tribune reported.

The chain started accepting "Snaplications" in last month, allowing potential employees to make video submissions with a special filter that shows them wearing a McDonald's uniform.

"We thought Snaplications was a great way to allow to meet seekers where they are - their phones," Jez Langhorn, McDonald's Senior Director of Human Resources in the was quoted as saying.

The video audition could be submitted to McDonald's account after which McDonald's would send back a link to the application and digital careers page for a formal application.

McDonald's said that allowing applications through will aid hiring efforts because many of its applicants are between the ages of 16 and 24.

This is incidentally the prime user group of the photo sharing platform.

The company is also set to use other platforms like Spotify and Hulu to reach potential seekers.

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