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Nestle accused of copying Atari game Breakout for 'Kit Kat' ads

It was created as a successor to "Pong" by Steve Wozniak with help from Apple co-founder Steve Jobs

Reuters 

 A new lawsuit accuses Nestle SA of blatantly violating the rights of Atari by using without permission the classic 1970s video game "Breakout" in a new marketing campaign for its Kit Kat chocolate-covered wafers. In a complaint filed on Thursday in federal court in San Francisco, Atari said Nestle knowingly exploited the "Breakout" name, look and feel through social media and a video, hoping to leverage "the special place it holds among nostalgic Baby Boomers, Generation X, and even today's Millennial and post-Millennial ...

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First Published: Fri, August 18 2017. 15:37 IST
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