ALSO READSteve Jobs-inspired campus to open in April Tech giants like Apple, Google and Facebook will survive past 2075: Wozniak Donald Trump meets Steve Job's widow, discusses immigration and education Widow of Steve Jobs acquires majority stake in The Atlantic iPhone at 10: Journey of the phenomenon that changed mobile phones forever
A new lawsuit accuses Nestle SA
In a complaint filed on Thursday in federal court in San Francisco, Atari said Nestle knowingly exploited the "Breakout" name, look and feel through social media and a video, hoping to leverage "the special place it holds among nostalgic Baby Boomers, Generation X, and even today's Millennial and post-Millennial 'gamers.'"
Nestle did not immediately respond to requests for comment after regular business hours.
According to Atari, "Nestle simply took the classic 'Breakout' screen, replaced its bricks with Kit Kat bars, and invited customers to 'breakout' and buy more candy bars."
Atari's complaint includes a link to an ad for Kit Kat Bites, titled "Kit Kat: Breakout," showing adults and children seated on a coach, using paddles to knock down Kit Kat bars. ((https://vimeo.com/204352144))
(Reporting by Jonathan Stempel in New York; Editing by Leslie Adler)