ALSO READFor Last Jedi roll out, it's Star Wars meets Pokemon Go Mario Bros to enter big screen in movie deal with Universal's Illumination WeChat is quietly developing its own augmented reality platform How chocolate fries and Pikachu helped turn around McDonald's Japan US government approaches 18 states to fight AT&T-Time Warner deal
Spark partner Megan Quinn will also join Niantic's board as part of the new financing deal.
According to TechCrunch, in its Series A round, Niantic raised $30 million in funding from an investor group including Alsop Loui Partners, Google, Nintendo, The Pokemon Company, Cyan and Scott Banister and others.
Niantic, which began with the sci-fi spy game Ingress, was created during the company's time as an internal startup founded within tech giant, Google.
Earlier this year, Niantic made its first acquisition of mobile social network developer, Evertoon.
The augmented reality games company also recently announced its intent to build a mobile AR game based on Harry Potter. The game will be developed in partnership with Warner Bros. Interactive and released in 2018.