You are here: Home » International » News » Others
Business Standard

Rupert Murdoch seeks to dent Google's ad dominance

The advertisers can use it to keep ads from appearing in controversial places

Gerry Smith & Mark Bergen 

Google’s pain may be Rupert Murdoch’s gain. Murdoch’s News Corp is introducing a new service to ensure online ads don’t appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul’s long battle with the world’s biggest search engine.   News Corp’s Storyful unit, which filters through the firehose of social media for publishers and brands, will track websites known as purveyors of fake news or extremist content and share that list with advertisers, who can use it to keep ads from appearing in ...

This article is no longer available in our repository.

There could be multiple reasons for this.

First Published: Wed, May 03 2017. 00:40 IST