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TV streaming apps to lose $550 million as millennials share passwords

Streaming networks may face pressure from investors to change course if new sign-ups slow down

Reuters 

More than one-fifth of young adults who stream shows like "Game of Thrones" or "Stranger Things" borrow passwords from people who do not live with them, according to a Reuters/Ipsos poll, a finding that suggests media companies are missing out on significant revenue as digital viewership explodes. Twenty-one percent of streaming viewers ages 18 to 24 said they had accessed at least one digital video service such as Netflix Inc, HBO Now or Hulu by using log-in credentials from someone outside their household at some time. Overall, 12 percent of adults said they ...

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First Published: Wed, July 12 2017. 11:53 IST
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