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Wal-Mart's online sales, customer visits rise; shares hit 52-week high

It grew its e-commerce sales by 63% during latest quarter

Reuters  |  Chicago 

Wal-Mart's online sales, customer visits rise; shares hit 52-week high

Wal-Mart Stores Inc on Thursday reported higher-than-expected quarterly at established US stores, as a huge investment to bring more customers into the discount retailer paid off and a bigger push into boosted online purchases, sending its to a 52-week high.

Wal-Mart and analysts said the company is benefiting from a $2.7 billion investment to increase entry-level wages and enhance the training of its workforce, which has led to better stocked shelves and cleaner stores. It said store visits rose 1.5 per cent, the tenth consecutive quarterly increase.

"Wal-Mart's long string of investments in labor and e-commerce, including acquisitions, are enabling modest market share gains," John Zolidis, director equity research with the Buckingham Research Group said.

Cowen & Co's senior research analyst Oliver Chen said "Wal-Mart's commitment to value pricing is driving traffic and growth in grocery and aggressive online strides are impacting comparable "

of Wal-Mart rose to $77.40 - a 52-week high. As of Wednesday's close, the stock had risen 8.7 per cent so far this year.

Wal-Mart's performance, along with rival Target Corp's results on Wednesday, bucked a string of weak results by department store retailers like Macy's Inc. On Wednesday, Target reported higher-than-expected quarterly earnings and sales, and set an optimistic tone for the year.

Wal-Mart said at US stores open at least a year rose 1.4 per cent, excluding fuel price fluctuations, and was the 11th consecutive quarterly increase. Analysts were expecting a 1.3 per cent increase, according to Consensus Metrix.

Wal-Mart has been aggressively investing in making its prices more competitive compared to rivals. It is carrying out price tests in 11 states and has asked vendors to offer grocery prices that are 15 per cent lower than competitors.

Wal-Mart's US Chief Executive Greg Foran said comparable in food and grocery improved during the quarter, without sharing details. Grocery accounts for nearly 53 per cent of overall revenue for the retailer.


Online rose 63 per cent in the first quarter, which was higher than 29 per cent growth in the fourth quarter. The company said most of the growth was from its existing online operations rather than from acquisitions. Online added 0.8 percentage points to the first quarter comparable gain.

US chief Marc Lore told reporters online growth was boosted by the decision to offer free two-day shipping without membership fees and higher repeat orders.

Under Chief Executive Officer Doug McMillon and Lore, Wal-Mart has been trying to catch up to online rival Inc. In October, the company said it would slow the pace of new store openings to focus on expanding its business.

To accelerate its business, Wal-Mart has been acquiring small online retail startups. It has acquired three so far this year and is currently in talks with small online clothing retailer Bonobos.

"We need to scale our business further and see some additional strength in our store comps to deliver the results we know we're capable of," said McMillon.

Earnings per share was $1 for the quarter ended on April 30, exceeding the analysts' average estimate of 96 cents, according to Thomson Reuters. Consolidated net income fell to $3.04 billion from $3.08 billion due to a higher tax rate.

Quarterly revenue rose 1.4 per cent to $117.5 billion, slightly lower than analysts expectations of $117.7 billion due to a stronger dollar, which reduces the value of overseas Revenue grew 2.8 per cent on a currency neutral basis.

For the second quarter, Wal-Mart said it expected an increase of 1.5 per cent to two percent in US same-store It forecast earnings per share of $1 to $1.08, against market expectations of $1.07.