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YouTube advertising crackdown puts some creators out of work

YouTube has been stripping advertisements from hundreds of thousands of videos , after reports in the Wall Street Journal and other outlets revealed ads had run next to inappropriate material

Lucas Shaw | Bloomberg 

YouTube’s crackdown on inappropriate material is inadvertently depriving some creators of as much as 80 percent of their monthly sales, a blow to the very people who helped make the site the most popular place to watch video online. The swift drop in revenue, a side effect of YouTube’s attempt to remove ads from offensive videos, has caused some users who once thrived on the site to quit posting or defect for rival sites like Inc.’s Twitch, according to interviews with a dozen different creators and partners. YouTube says it’s working to address ...

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First Published: Sat, December 09 2017. 21:21 IST