Strategist Team |
New Delhi
June 18, 2012
Last Updated at 00:29 IST
Answers to last week's The Strategist Quiz (#257)
- Who said this and for which product “We adopted the razor blade theory. Sell the razor at a reasonable price and people will buy the razor blades”?
Ruth Handler, the creator of the Barbie Doll
- Which brand uses this baseline “The taste of Freedom”?
Mecca Cola
- India’s largest shaving brand is a low profile one that is owned ironically by the third generation of a Sikh family. The Sikh faith forbids its men from shaving. Name it.
Vi-John. This brand was launched by Sukhet Singh Kochar from his home in Chandni Chowk in 1960.
- What is common to these companies — Adidas, Boeing, Colgate Palmolive, Gillette, Lavazza and Mahindra & Mahindra?
All of them have been named after their respective founders
- While on a voyage to Calcutta as an apprentice sailor during the 1830s, this person whittled out of pine wood a prototype of his invention that is now a world famous product. One of the names for his famous models is Peacemaker. Name him and his invention.
Samuel Colt. He invented a gun (revolver) that fired multiple times without reloading, advanced manufacturing of it and created a mass market.
- Which company caused a few jaws to drop in the early 2000s when it outsourced its IT functions to HP, its HR department to IBM and its facilities management to Jones Lang LaSalle?
Procter & Gamble in 2003
- What was discovered when Shashikant Phadnis, a graduate student from India working in London during the early 70s, misunderstood when his supervisor asked him to test a new chemical he had just synthesized and instead tasted it?
Sucralose was discovered. It is 600 times sweeter than sugar.
- This company’s plan to downsize its retail stores in India is called Route 2015. It is currently battling a scam within the company. Name it.
Reebok India, which is owned by Adidas
- ’Energy to Succeed’ is the baseline of this foreign coaching company that has a basein India to coach students for the IITJEE entrance examinations. Name it.
South Korean company Etoos
- Identify the logo and also name the firm that designed it?
NYSE Euronext’s logo designed by Interbrand
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There were 4 all-correct entries for The Strategist quiz #257. The lucky names are Poonam Binaykiya, Howrah; Shefali Jain, Meerut; Ramachandra, Bangalore; Satya Jain, Meerut Cantt
Poonam Binaykiya wins Rs 2000. The winner of the cash prize was chosen by drawing lots.
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