Business Standard

Celeb riding the sine curve

Birla Sun Life rides on cricketer Yuvraj Singhs personal insecurities to drive home the fickle nature of life

Sayantani Kar  |  Mumbai 

Celeb riding the sine curve
Birla Sun Life rides on cricketer Yuvraj Singh

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Celeb riding the sine curve

Birla Sun Life rides on cricketer Yuvraj Singhs personal insecurities to drive home the fickle nature of life

Netting a celebrity endorser who believes in his endorsement is nothing short of a casting coup. Advertisers and celebrities alike will insist that it is true for all their ads but the audience knows better. Then that’s a different story.

Celeb riding the sine curve
Birla Sun Life rides on cricketer Yuvraj Singh image