Business Standard

Celeb riding the sine curve

Birla Sun Life rides on cricketer Yuvraj Singhs personal insecurities to drive home the fickle nature of life

Sayantani Kar  |  Mumbai 

Celeb riding the sine curve
Birla Sun Life rides on cricketer Yuvraj Singh

RECOMMENDED FOR YOU

Celeb riding the sine curve

Birla Sun Life rides on cricketer Yuvraj Singhs personal insecurities to drive home the fickle nature of life

Netting a celebrity endorser who believes in his endorsement is nothing short of a casting coup. Advertisers and celebrities alike will insist that it is true for all their ads but the audience knows better. Then that’s a different story.

Celeb riding the sine curve
Birla Sun Life rides on cricketer Yuvraj Singh image
Business Standard
177 22

Celeb riding the sine curve

Birla Sun Life rides on cricketer Yuvraj Singhs personal insecurities to drive home the fickle nature of life

Celeb riding the sine curve
Birla Sun Life rides on cricketer Yuvraj Singh

image
Business Standard
177 22

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard