|Celeb riding the sine curve|
|Birla Sun Life rides on cricketer Yuvraj Singh
Celeb riding the sine curve
Birla Sun Life rides on cricketer Yuvraj Singhs personal insecurities to drive home the fickle nature of lifeNetting a celebrity endorser who believes in his endorsement is nothing short of a casting coup. Advertisers and celebrities alike will insist that it is true for all their ads but the audience knows better. Then that’s a different story.