The landscape of Indian brands is changing. The UK-based Brand Finance's Top 100 list for 2015 released today sees the emergence 20 new challenger brands that could threaten the domination of the old guard. Names such as Essar, United Spirits, Berger Paints, Micromax, Future Retail, Voltas and Flipkart have all broken into the Top 100 list for the very first time, some of them even making it to the Top 50. And there are some more shocks in store: Titan from the Tata group, Havells, Spicejet, Shoppers Stop, Dish TV and Apollo Hospitals are no longer on the list.
Take a look at the challengers: Essar, is ranked eleventh with a value of $2.74 billion (or Rs 16,440 crore), while United Spirits for all its woes has a twenty-second rank on the list with a value of $1.33 billion (or Rs 7,980 crore). Marico and Future Retail have some miles to go in terms of brand value, standing at $725 million (or Rs 4,350 crore) and $493 million (or Rs 2,958 crore) respectively. According to Brand Finance India's Ajimon Francis, "There is increasing competition for places in the Top 100. Emerging sectors like e-commerce, telecommunications, technology companies, banking services are particularly competitive. Staying in the premier league of brands will require a world beating product or service, differentiation and a strong vision and mission, including a strong ethical stance. Royal Enfield, Flipkart, Micromax and Sun Pharma are all potentially world beating powerhouse brands."
The country's largest business house the Tatas continue to be India's best loved brand. The Mumbai-based conglomerate has retained its top spot, a trend that has been seen for a few years now even though it now has to contend with a number of young (and old) companies snapping at its heels.
Several brands have dropped off. Shoppers Stop, Dish TV, Titan, Apollo Hospitals and Havells have not managed a place on the list this year. The Brand Finance India 100, released on Thursday, is an annual study conducted by brand valuation consultancy Brand Finance.