Indian users rank second globally when it comes to online shopping through mobile devices, finds Dyn global e-commerce survey. While only 40 per cent of those surveyed globally make at least 25 per cent of their purchases on their phones or tablets, nearly 80 per cent of those in China do the same, followed closely by those surveyed in India (65 per cent). The greatest increase in mobile shopping is expected to come from China and India, where 85 to 90 per cent of consumers surveyed said they would consider making more purchases from their tablets and smartphones in 2015.
Consumers in India are keen to shop more through mobile devices and expect the same experience from apps as the web - 37 per cent expect the same quality and speed of performance when shopping on their mobiles as compared to internet. Also, 64 per cent of Indians are willing to make more purchases using their smart phones in 2015 compared to 2014. Internet speed and connectivity, however, is a major challenge.
Shopping through mobile devices, however, doesn't mean more revenues for operators just yet. Although, more than 50 per cent of the users use wi-fi to shop online, it presents an opportunity for cellular operators to tap into this user base.