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Disney Pixar flies high on brand tie-ups

The studio reaps the fruits of a brand rush for animation movies in India as it finds support from Hamley's, Myntra, First Cry and others for its latest release

Urvi Malvania  |  Mumbai 

For Hollywood animation movies in India, 2016 is already turning out to be a blockbuster year in terms of brand associations. Finding Dory, the latest Disney Pixar release, has struck gold with a record 16 brands partnering with the movie for promotions, marketing and merchandising relationships. The associations account for about Rs 20 crore worth of media value for the studio. Fox Star's Kung Fu Panda had roped in seven and Sony Pictures Entertainment's The Angry Birds Movie, four brand partners. With the growing popularity of the genre among Indian audiences, brands are ...

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First Published: Wed, June 15 2016. 21:04 IST
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