Business Standard

Got bad online reviews?

Companies are exposed to the wrath of consumers on social media like never before. Heres what the smarter ones are doing to handle such feedback effectively

Rohit Nautiyal 

>

Got bad online reviews?
Companies are exposed to the wrath of consumers on like never before. Here

RECOMMENDED FOR YOU

Got bad online reviews?

Companies are exposed to the wrath of consumers on social media like never before. Heres what the smarter ones are doing to handle such feedback effectively

By now the whole online world knows what Samsung India did to a few independent bloggers at last year’s IFA conference (Europe’s premier consumer electronics trade show) in Berlin. And how rival company Nokia saw a golden opportunity and turned into a guardian angel for the stranded bloggers who chose to vent their anger against the Korean company on social media. Cut to January 10, 2013, the day when Nokia announced the launch of Lumia 920 in India on Facebook. The post attracted more than 600 comments within a few hours. While a majority of the comments fondly welcomed the new addition to the Nokia basket, some comments criticised the company for poor service for the existing ranges and the high price of the new handset. Within minutes the more scathing comments disappeared. >
Got bad online reviews?
Companies are exposed to the wrath of consumers on like never before. Here image