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KIT: India's pre-school education market

Strategic tools for the practising manager

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Stiff competition has made today’s parents look at pre-school education more seriously. With household incomes on the rise, parents are going for reputed pre-schools and the demand has led to the emergence of organised chains of branded playschools across the country. Currently, thepre-school industry in India is estimated to gross about Rs 4,004 crore and is likely to grow more than 25 per cent by 2012. Some famous branded pre-school chains in the country are Kidzee, Mother’s Pride and Eurokids. This recession-proof and fast-growing industry is attracting investments from bigger private players.

For instance, Educomp has partnered with Eurokids International and Matrix Partners with Tree House Education.

The lack of prescribed pre-school syllabus led many schools to develop their own range of facilities, which further becomes their point of differentiation.

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