Strategic tools for the practising manager
Stiff competition has made today’s parents look at pre-school education more seriously. With household incomes on the rise, parents are going for reputed pre-schools and the demand has led to the emergence of organised chains of branded playschools across the country. Currently, thepre-school industry in India is estimated to gross about Rs 4,004 crore and is likely to grow more than 25 per cent by 2012. Some famous branded pre-school chains in the country are Kidzee, Mother’s Pride and Eurokids. This recession-proof and fast-growing industry is attracting investments from bigger private players.
For instance, Educomp has partnered with Eurokids International and Matrix Partners with Tree House Education.
The lack of prescribed pre-school syllabus led many schools to develop their own range of facilities, which further becomes their point of differentiation.
Prior to this, Rai was the Vice President at NIIT University, Neemrana, Rajasthan