The market for ayurvedic beauty products is growing fast. Many companies have entered the segment with branded products in categories such as skin care, hair care, soaps and essential oils.
Consumer trends suggest a gradual shift from chemical-based products to ayurvedic beauty products. Growing concern over side-effects of chemical-based products is the main reason.
The demand for such chemical-free and environment-friendly products is growing the world over. India should see a significant rise in the export of such products as the country is known for its ayurvedic heritage.
State-owned Khadi Gram Udyog has been traditionally known for its ayurvedic beauty products. Himalaya, Dabur, Uveda, Kama and Lotus are some other brands known for such products. Some brands, such as Fabindia and Good Earth, offer ayurvedic beauty products as product extensions.
Lack of standardisation, documentation and quality control are some of the key issues facing this industry. Chemical adulteration is another problem which negates the value and USP of these products.
