The teleshopping market in India is estimated to be Rs 550-600 crore. It has been growing at more than 40 per cent over the last three years.
Organised players such as Homeshop18 and Star CJ have grown 100 per cent year-on-year and account for 40 per cent of the overall market.
The growth drivers for the category are: Convenience to customers in big towns and availability to those in small towns; emerging middle-class with higher disposable income; better exposure to media; and discounts, free home delivery and generous return policy by retailers.
In the organised segment, electronics and appliances (mobiles, camcorders and so on) account for about 50 per cent of the total sales; lifestyle (jewellery, apparel and fashion accessories) is the second biggest category, accounting for 25 per cent of the sales; household and kitchen ware is the third largest, accounting for 15 per cent of total sales.
TV shopping is more popular than catalogue shopping as it is more interactive. However, it is facing stiff competition from internet retailing. Thus, many retailers in the future may offer products through the internet as well.