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Philip Kotler to set up Kotler Centre of Excellence in India

Centre will conduct research on issues and opportunities at the bottom of pyramid

Kalpana Pathak  |  Mumbai 

In a first, guru Philip Kotler, professor of international at the Kellogg School of at Northwestern University, will establish Kotler Centre of Excellence in India at School of in Noida.

Kotler Centre of Excellence (KCoE) will conduct research on issues and opportunities at the ‘Bottom of the Pyramid’ (BoP) – as defined by CK Prahlad.

“The Kotler Centre of Excellence is being created with the aim of creating knowledge resources which will benefit India’s scenario and the ecosystem as a whole. This will be the first Kotler Centre of Excellence in India," said professor Stephen Rawlinson, Academic President, Group of Institutions.

School of is a joint venture between Educomp Solutions Ltd and Raffles Education Corporation Ltd.

KCoE will look into the BoP concept and study how this group can generate more income and thus more consumption. The Centre would also have a social incubator component which would develop projects and resources for people who are at risk of social exclusion because of their socio-economic backgrounds, lower income and lower education.

"Kellogg School of is known for and School of aims to emerge as number one institute in India. This partnership with in creating the Kotler Centre of Excellence at is an expression of our commitment to positioning as the leading academic institution in South Asia,” said Harpreet Singh, President, Group of Institutions.

The KCoE will also design and offer development programmes and certification/diploma courses for corporate executives. These courses will be developed with the active participation of renowned professors from across the world along with Indian professors and practitioners. The centre will conduct collaborative programmes in which will be delivered by international professors.

“We will develop linkages with other Kotler Centres of Excellence across the world and benchmark best practices in the Indian milieu. Also, we will explore opening more KCoE Centres across the country in the near future”, Singh added.

The centre will also look at videos and films on-line to deliver the content, making the learning material available to students at a lower cost.

First Published: Tue, February 12 2013. 09:18 IST