Philip Kotler to set up Kotler Centre of Excellence in India

Centre will conduct research on issues and opportunities at the bottom of pyramid

 
In a first, guru Philip Kotler, professor of international marketing at the Kellogg School of at Northwestern University, will establish Kotler Centre of Excellence in India at School of Management in Noida.

Kotler Centre of Excellence (KCoE) will conduct research on issues and opportunities at the ‘Bottom of the Pyramid’ (BoP) – as defined by CK Prahlad.

“The Kotler Centre of Excellence is being created with the aim of creating knowledge resources which will benefit India’s marketing scenario and the management ecosystem as a whole. This will be the first Kotler Centre of Excellence in India," said professor Stephen Rawlinson, Academic President, JRE Group of Institutions.

JRE School of Management is a joint venture between Educomp Solutions Ltd and Raffles Education Corporation Ltd.

KCoE will look into the BoP concept and study how this group can generate more income and thus more consumption. The Centre would also have a social incubator component which would develop projects and resources for people who are at risk of social exclusion because of their socio-economic backgrounds, lower income and lower education.

"Kellogg School of Management is known for marketing and JRE School of Management aims to emerge as number one marketing management institute in India. This partnership with in creating the Kotler Centre of Excellence at JRE is an expression of our commitment to positioning JRE as the leading academic institution in South Asia,” said Harpreet Singh, President, JRE Group of Institutions.
 
The KCoE will also design and offer management development programmes and certification/diploma courses for corporate executives. These courses will be developed with the active participation of renowned professors from across the world along with Indian professors and marketing practitioners. The centre will conduct collaborative programmes in marketing which will be delivered by international professors.

“We will develop linkages with other Kotler Centres of Excellence across the world and benchmark best practices in the Indian marketing milieu. Also, we will explore opening more KCoE Centres across the country in the near future”, Singh added.

The centre will also look at marketing videos and films on-line to deliver the content, making the learning material available to students at a lower cost.

image
Business Standard
177 22
Business Standard

Philip Kotler to set up Kotler Centre of Excellence in India

Centre will conduct research on issues and opportunities at the bottom of pyramid

Kalpana Pathak  |  Mumbai 



 
In a first, guru Philip Kotler, professor of international marketing at the Kellogg School of at Northwestern University, will establish Kotler Centre of Excellence in India at School of Management in Noida.

Kotler Centre of Excellence (KCoE) will conduct research on issues and opportunities at the ‘Bottom of the Pyramid’ (BoP) – as defined by CK Prahlad.


“The Kotler Centre of Excellence is being created with the aim of creating knowledge resources which will benefit India’s marketing scenario and the management ecosystem as a whole. This will be the first Kotler Centre of Excellence in India," said professor Stephen Rawlinson, Academic President, JRE Group of Institutions.

JRE School of Management is a joint venture between Educomp Solutions Ltd and Raffles Education Corporation Ltd.

KCoE will look into the BoP concept and study how this group can generate more income and thus more consumption. The Centre would also have a social incubator component which would develop projects and resources for people who are at risk of social exclusion because of their socio-economic backgrounds, lower income and lower education.

"Kellogg School of Management is known for marketing and JRE School of Management aims to emerge as number one marketing management institute in India. This partnership with in creating the Kotler Centre of Excellence at JRE is an expression of our commitment to positioning JRE as the leading academic institution in South Asia,” said Harpreet Singh, President, JRE Group of Institutions.
 
The KCoE will also design and offer management development programmes and certification/diploma courses for corporate executives. These courses will be developed with the active participation of renowned professors from across the world along with Indian professors and marketing practitioners. The centre will conduct collaborative programmes in marketing which will be delivered by international professors.

“We will develop linkages with other Kotler Centres of Excellence across the world and benchmark best practices in the Indian marketing milieu. Also, we will explore opening more KCoE Centres across the country in the near future”, Singh added.

The centre will also look at marketing videos and films on-line to deliver the content, making the learning material available to students at a lower cost.

RECOMMENDED FOR YOU

Philip Kotler to set up Kotler Centre of Excellence in India

Centre will conduct research on issues and opportunities at the bottom of pyramid

In a first, marketing guru Philip Kotler, professor of international marketing at the Kellogg School of Management at Northwestern University, will establish Kotler Centre of Excellence in India at JRE School of Management in Noida.
 
In a first, guru Philip Kotler, professor of international marketing at the Kellogg School of at Northwestern University, will establish Kotler Centre of Excellence in India at School of Management in Noida.

Kotler Centre of Excellence (KCoE) will conduct research on issues and opportunities at the ‘Bottom of the Pyramid’ (BoP) – as defined by CK Prahlad.

“The Kotler Centre of Excellence is being created with the aim of creating knowledge resources which will benefit India’s marketing scenario and the management ecosystem as a whole. This will be the first Kotler Centre of Excellence in India," said professor Stephen Rawlinson, Academic President, JRE Group of Institutions.

JRE School of Management is a joint venture between Educomp Solutions Ltd and Raffles Education Corporation Ltd.

KCoE will look into the BoP concept and study how this group can generate more income and thus more consumption. The Centre would also have a social incubator component which would develop projects and resources for people who are at risk of social exclusion because of their socio-economic backgrounds, lower income and lower education.

"Kellogg School of Management is known for marketing and JRE School of Management aims to emerge as number one marketing management institute in India. This partnership with in creating the Kotler Centre of Excellence at JRE is an expression of our commitment to positioning JRE as the leading academic institution in South Asia,” said Harpreet Singh, President, JRE Group of Institutions.
 
The KCoE will also design and offer management development programmes and certification/diploma courses for corporate executives. These courses will be developed with the active participation of renowned professors from across the world along with Indian professors and marketing practitioners. The centre will conduct collaborative programmes in marketing which will be delivered by international professors.

“We will develop linkages with other Kotler Centres of Excellence across the world and benchmark best practices in the Indian marketing milieu. Also, we will explore opening more KCoE Centres across the country in the near future”, Singh added.

The centre will also look at marketing videos and films on-line to deliver the content, making the learning material available to students at a lower cost.
image
Business Standard
177 22
Widgets Magazine

More News

Widgets Magazine
Widgets Magazine

Upgrade To Premium Services

Welcome User

Business Standard is happy to inform you of the launch of "Business Standard Premium Services"

As a premium subscriber you get an across device unfettered access to a range of services which include:

  • Access Exclusive content - articles, features & opinion pieces
  • Weekly Industry/Genre specific newsletters - Choose multiple industries/genres
  • Access to 17 plus years of content archives
  • Set Stock price alerts for your portfolio and watch list and get them delivered to your e-mail box
  • End of day news alerts on 5 companies (via email)
  • NEW: Get seamless access to WSJ.com at a great price. No additional sign-up required.
 

Premium Services

In Partnership with

 

Dear Guest,

 

Welcome to the premium services of Business Standard brought to you courtesy FIS.
Kindly visit the Manage my subscription page to discover the benefits of this programme.

Enjoy Reading!
Team Business Standard