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Power of missing brands

What keeps state-run oil companies, one of the largest employers of sports champions, from making them the face of their brands?

Run through the rolls of any Indian public sector unit (PSU) and it will be impossible to scroll down without hitting a couple, if not more, sports stars from almost every game that India plays. Cricketers, badminton and tennis players and gymnasts - these companies have them all. Yet, even as global and local brands woo them with staggering sums for their presence at events or, for television commercials, the employer PSUs steer clear of using the star power of their star employees. Take the newly minted Olympics champion, PV Sindhu and her coach P Gopichand. Both are employed with oil ...

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Business Standard
177 22
Business Standard

Power of missing brands

What keeps state-run oil companies, one of the largest employers of sports champions, from making them the face of their brands?

Amritha Pillay  |  Mumbai 

Run through the rolls of any Indian public sector unit (PSU) and it will be impossible to scroll down without hitting a couple, if not more, sports stars from almost every game that India plays. Cricketers, badminton and tennis players and gymnasts - these companies have them all. Yet, even as global and local brands woo them with staggering sums for their presence at events or, for television commercials, the employer PSUs steer clear of using the star power of their star employees. Take the newly minted Olympics champion, PV Sindhu and her coach P Gopichand. Both are employed with oil ...

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Power of missing brands

What keeps state-run oil companies, one of the largest employers of sports champions, from making them the face of their brands?

What keeps state-run oil companies, one of the largest employers of sports champions, from making them the face of their brands? Run through the rolls of any Indian public sector unit (PSU) and it will be impossible to scroll down without hitting a couple, if not more, sports stars from almost every game that India plays. Cricketers, badminton and tennis players and gymnasts - these companies have them all. Yet, even as global and local brands woo them with staggering sums for their presence at events or, for television commercials, the employer PSUs steer clear of using the star power of their star employees. Take the newly minted Olympics champion, PV Sindhu and her coach P Gopichand. Both are employed with oil ... image
Business Standard
177 22

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