Business Standard

IPL buy to be earnings accretive for Sun TV in medium term

The success of this investment will largely hinge on the teams consistent performance

Sheetal Agarwal  |  Mumbai 

  • ALSO READ

    New IPL Hyderabad team owner: From student leader to tycoon

    BCCI is gifting IPL team to Srinivasan's friends: Modi

    All Deccan Chargers players available to new franchise: Board

    'The show is about entertainment'

    Sun TV takes the field in IPL

>

buy to be earnings accretive for in medium term
The success of this investment will largely hinge on the team

IPL buy to be earnings accretive for Sun TV in medium term

The success of this investment will largely hinge on the teams consistent performance

Sun TV has won the bid for Hyderabad franchise of the Indian Premier League (IPL) T20 Cricket Champonships – diversifying from its media business. The company will pay Rs 85.1 crore per annum and the license will be valid for five years. While valuations appear to be cheap, the success of this investment will largely hinge on the team’s consistent performance. The outlook for the television business seems to be improving with digitisation (which will boost subscription revenues) as well as likely pick up in advertising in the festive season. Also, with easing political pressure, analysts remain positive on the stock. >
buy to be earnings accretive for in medium term
The success of this investment will largely hinge on the team image