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Professional services company Accenture on Thursday announced the appointment of Nikki Mendonça as their president of intelligent marketing operations, effective from early 2018.
In this new role, Mendonça will manage a global team focused on helping Accenture clients activate, operate, and scale marketing programs to deliver increased performance and growth.
The Intelligent Marketing Operations team will collaborate with professionals from across Accenture, including Accenture Interactive, to create a marketing growth engine for clients through the seamless integration of capabilities delivered as a managed service.
However, the team will use predictive analytics to target and attract the right customers across marketing channels to enhance loyalty and optimize the customer lifecycle.
"Nikki is a proven business leader and digital marketing strategist and I'm excited that she will lead and help us to build our Intelligent Marketing Operations business," said group chief executive Accenture Operations, Debbie Polishook.
"Her arrival comes at a strategically important time in building this capability as we continue to develop innovative solutions that combine platform, analytics, artificial intelligence, machine learning and other core technologies to help clients enhance their marketing impact," she added.
Previously, Mendonça held management roles at Capital Radio and Leo Burnett. She has also served leading global brands, including McDonald's, PepsiCo, Estee Lauder, Liberty Global, and Walt Disney as President, OMD Worldwide.
She brings to Accenture 25 years of strategic marketing experience, including mastery in creating highly contextual and personalized customer journeys and expertise in driving digital content optimization.
On her appointment Mendonça said, "My passion is helping clients create highly personalized and engaging customer journeys that improve their marketing performance and grow their business."
"I am very excited to join Accenture, a global leader in digital marketing services, and look forward to leading a talented team whose mission is to help clients transform their marketing performance to achieve new growth and success in a digital-first world," added Mendonça.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)