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The league aims to unite and bind the digital fraternity on a medium called cricket. The format is a true example of women empowerment where the 12 team captains are girls selected based on their leadership qualities.
The USP of mixing up publishers, advertisement networks, agencies and clients gives a very unique opportunity to share quality time and draw from each other the best expertise, thereby leveraging the complementarity in term of strengths. It also helps to understand and know every individual beyond their respective roles they play in their careers. This format has created a unique harmony amongst digital media companies.
Vikas Katoch, CEO and Founder, Adomantra said, "We are looking forward to a fun filled day. Let's see if the best minds can play decent cricket also. Though, we are still a small industry but our industry is growing at 200% y-o-y which is positive indicator. The league gives us a chance to meet and get to know each other better and open opportunities to discuss things at a later stage. We plan to make it a national event where industry members across country can come together at a single platform every year."
Some of the top agencies which are participating include Mindshare, Maxus, Havas Media, iProspect, RK Swamy etc. Some of the major brands which are participating include L&T and Zee digital. India's best publishing houses like Times Internet, CNN, etc will also be part of this prestigious tournament.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)