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AIFW AW '17, Day 4: When Dia Mirza walked the ramp in gown made out of plastic bottles

ANI  |  New Delhi [India] 

Who says sustainable fashion is boring? Check out Dia Mirza's gown at the final day of Amazon Fashion Week Autumn Winter 2017.

She graced the event in an H&M 100 percent recycled polyester gown, promoting sustainable fashion.

When asked about how she feels to be a part of the Finale of 2017 Amazon Fashion Week, she said, "Well, it's a day that resonates what I truly care for and believe in, which is sustainability and sustainable fashion. I am really happy to be here, representing H&M Concious. It is a new label, a new line that they have launched. This beautiful tule dress I am wearing right now is made of 100 percent recycled material. So all your discarded shampoo bottles, this is what it's made of."

The new H&M Conscious Exclusive collection pushes forward in both sustainability and style for 2017. The collection includes the pioneering sustainable material BIONIC - a recycled polyester made from plastic shoreline waste.

On the same subject, she added, "It is really encouraging for a person like me, who loves nature and is constantly thinking about how can we live more sustainable lives and how can we make our consumption more responsible, so I am really happy and proud to be here."

The fluid fabric used for an intricate pleated gown shows how it's natural for the best styles to be conscious of the environment.

Sharing her take on fashion, the 35 year-old-actress said that it is the reflection of our times, adding "Fashion speaks so much about how we are feeling as human beings and what is that we aspire for. The trends we see on the runway, reflects what the human mind in conscious is dealing with. We have such beautiful artists and designers, who are reflecting what they are dealing with or what they believe that society needs to overcome."

She also shared how fashion weeks and social media are making a big difference in making small scale designers flourish and is always looking for upcoming and interesting designers, breaking the mould and doing what has integrity and passion.

Revealing her fashion mantra, the model-turned-actress said, "I think my fashion mantra for a very long time will be sustainable fashion. I feel H&M has made a great precedent today and I hope many more people take a leaf from this."

In addition to a full collection for women, the collection will for the first time include kids' pieces.

The collection will be available in around 160 stores worldwide and in at Select Citywalk, and High Street Phoenix, Mumbai, from April 20.

Supermodel and philanthropist Natalia Vodianova is starring this year's Conscious Exclusive in her first ever campaign for H&M.

On this note she said, "I am proud to appear in the H&M Conscious Exclusive campaign. It's amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion."

Conscious Exclusive is a collection of exquisite pieces perfect to celebrate the new season. Key is the ethereal plisse pleat gown in powder pink made from BIONIC - recycled polyester made from recovered shoreline waste. It's a collection of individual pieces with a sense of occasion, each one showing the many different ways that sustainable materials can create the best style.

"For the design team at H&M, this year's Conscious Exclusive is a chance to dream and create pieces that are both quirky and beautiful. It's great to be able to show just what is possible with sustainable materials like we have done with the delicate plisse dress made of BIONIC ," said Pernilla Wohlfahrt, H&M's head of design and creative director.

Conscious Exclusive is a driver in H&M's move towards a more sustainable fashion future.

Across all of H&M's product ranges, 20 percent are now made from more sustainable materials (2015), with the aim each year to increase the share. H&M is one of the world's biggest users of recycled polyester and one of the biggest buyers of organic cotton. The goal for cotton is that it is to be 100 percent sustainably sourced by 2020.

It is part of H&M's ambition to make sustainable, good-quality fashion accessible to as many people as possible.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, March 19 2017. 09:57 IST
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