ALSO READBalaji Telefilms forays into digital entertainment Was really scared while playing 'Bose' for web series: Rajkummar Rao Balaji Telefilms looks to invest Rs 400 cr in video platform ALTBalaji inks pact with Micromax for exclusive content Balaji Telefilms announces resignation of CEO of Balaji Motion Pictures
Through this collaboration, a preview of ALTBalaji's original and exclusive shows will be available to Ola Play customers across the country. The users will be able to access a vast collection of original shows produced and curated by ALTBalaji through an immersive and personalized experience which customers can seamlessly control through their smartphones as well as a device mounted at the back of the seat.
Present in cities such as Bengaluru, Delhi, Mumbai, and Hyderabad, Ola Play presents ALTBalaji with the opportunity to engage with hundreds and thousands of Ola customers.
"Ola is the only ridesharing app in India that links mobility to an unparalleled in-cab experience, providing a great platform for content creators like us with a unique opportunity to reach out to a wide customer base," said CEO of ALT Digital Media Entertainment Ltd., Nachiket Pantvaidya.
"Ola Play users can now access an assortment of ALTBalaji's shows from multiple genres, and beat traffic woes. All new shows will be available on Play, and for more content, users can download the ALTBalaji app through Ola's free in-cab Wi-Fi connectivity," added Pantvaidya.
Powered by proprietary in-car and cloud technologies from Ola, Ola Play brings advanced car controls, choice of personalized content and a fully-connected interactive experience for its customers.
"Content partnerships such as ALTBalaji play a huge role in enhancing the unique customer experience that Ola Play as a pioneering innovation has to offer. The strategic tie-up aims to provide fresh and exclusive content to our customers who can control the entire experience and engage with the content. With partnerships such as these, Ola is well on its way to transform the consumer's ride experience, building an experience that is intelligent, contextual, and unique," said Sr. Director and Head of Ola Play, Ankit Jain.
ALTBalaji was launched on 16th April 2017 with five original shows and will add new shows every fortnight for its viewers to binge watch. The content is created by some of the best talent in the Indian entertainment industry, including critically acclaimed directors and actors.
The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Sameer Soni, Yudhishtar Urs, Dipannita Sharma Atwal, and many more.
ALTBalaji now has the widest payment options amongst SVOD OTT services in India.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)