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Leading fashion retailer Shoppers Stop on Monday announced the appointment of Amin Kassam as the chief of retail operations.
Kassam will be responsible for spearheading retail operational efficiencies, enhancing customer experience, aligning Omni-channel operations, championing technological innovation and digitisation of the stores.
"Amin comes to us with a proven track record of success in multiple areas including operations, sales, customer experience and technology across geographies such as the United Kingdom (UK), Ireland and India. His leadership, retail business acumen and vision for taking the customer experience to the next level is exactly what we are looking for as Shoppers Stop enters the next phase of our Omni-channel journey," said Govind Shrikhande, Customer Care associate and Managing Director, Shoppers Stop Ltd.
"Shoppers Stop is at the cusp of pivoting into a pure Omni-channel business and I am excited to be a part of this journey. Modern Retail is at a transformational stage in India and I look forward to joining the team that is scripting India's incredible retail story," added the newly appointed Amin Kassam.
Prior to joining Shoppers Stop, Kassam was the Chief Operating Officer at Reliance Trends, where he managed pan-India retail operations.
Before setting sights on the Indian market, he had extensive main board retail experience in the evolved UK/Ireland markets.
Some of his other projects include engineering the business turnaround of Matalan Retail Ltd, leading the strategic portfolio growth of T. K. Maxx in the UK and Ireland, reinventing the business model and developing the retail format at Blockbuster Entertainment PLC, and performance coaching at Alldays PLC.
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