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ATMA Tyre Safety Pavilion comes alive at Auto Expo

ANI  |  New Delhi [India] 

The Safety Pavilion set up by Automotive Manufacturers' Association (ATMA) in Hall 8 at the ongoing Auto Expo 2018 has emerged as a centre of attraction amongst visitors.

Auto Expo visitors turned out in large numbers to play a safety quiz at the pavilion.

Besides distribution of safety booklets and one-on-one interaction with visitors on ways to improve safety, what has grabbed attention were interesting films that presented sequences from day-to-day life and underlined the message of safety.

Auto Expo visitors were being encouraged to play the creatively designed short quiz "How Smart You Are" on a specially launched app on safety.

The participants are being given prizes and a certificate of recognition lands in their inboxes appreciating their contribution to safety.

"Sensitizing road users about safety is not an easy task. has designed an engaging way of spreading awareness on Safety through the launch of an app. Participation in the quiz and Instant recognition through certification acts as a major morale booster and helps motorists take pride in keeping their tyres in shape besides acting as a constant reminder," said Satish Sharma, of

"There are several benefits of well-maintained tyres, including efficient braking, good ride and handling and fuel Worn out and poorly maintained tyres are a big safety hazard.

It is gratifying to note that visitors are responding to our call for Care & Safety and we are overwhelmed by the large turnout. We are sure this exercise will really help spread the awareness on safety and prevent accidents," added Sharma.

In a series of safety campaigns over one year, more than 100 service engineers from member companies carried out safety checks covering over 22,000 tyres across New Delhi, Chennai, Mysore, and The survey found that over 60% of the cars do not have properly maintained pressure which undermines safety and fuel efficiency.

members which participated in Safery campaigns include Apollo Tyres, Birla Tyres, India, CEAT, Continental India, Goodyear India, & Industries, Michelin, MRF, TVS Tyres and Yokohama.

is amongst the most active national industry bodies in the country representing Rs 55,000 crore (USD 8 billion) automotive industry. Eleven large companies comprising mix of Indian and International majors and representing over 90 percent of production of tyres in are members of the Association. members include Apollo Tyres, Birla Tyres, India, Ceat, Continental India, Goodyear India, & Industries, Michelin, MRF, TVS Tyres and Yokohama.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, February 13 2018. 19:22 IST