The internet was left perplexed, rather 'baffled', with a certain 'Sandwich Hack', devised by Dougal Shaw, a BBC reporter and digital story teller.
Shaw 'pioneered' a money-saving hack of making sandwiches rather than buying them.
Celebrating Britain's Sandwich week, the BBC Sunday feature drew attention to Britain's £7.8 billion 3.5 billion sandwiches consumption. Shaw reported his weekly spending on sandwiches reduced from £17.50 to £9.50, due to his new-found 'hack.'
The video diary had the Twitterati confused, in a rather sardonic way, even as they expressed their shock over BBC producing such obvious content.
The BBC reporter confirmed the legitimacy of the experiment, while replying to one of his critics.
Shaw declared his experiment a "success," citing that his colleauges were now "envious" of the "freshly made meal every day."
"Counter reading: It's an example of a worker taking over means of production from a corporation," he tweeted to the critics.
@Giomosby Counter reading: It's an example of a worker taking over means of production from a corporation— Dougal Shaw (@dougalshawBBC) May 16, 2017
Twitter users, however, mocked the BBC reporter unabashedly.
One wrote, "One took to twitter to express their disbelief over Shaw's experiment, tweeting, "THIS. CANNOT. BE REAL.""
BE REAL. https://t.co/UUE5Yj40DL— [BUGBEAR/HUGBEAR] (@whiskeytits24) May 16, 2017
Another Twitter user posted, "BREAKING! Ingredients cost less than finished article - making your own sandwich cheaper. SHOCK."
BREAKING! Ingredients cost less than finished article - making your own sandwich cheaper SHOCK. State of this. https://t.co/wDsSmdJpUB— Alexander Hamilton (@ADHamilton91) May 16, 2017
"WOW! This genius realised that you can actually make sandwiches... YOURSELF. You don't need to buy them! Incredible!" wrote another.
WOW! This genius realised that you can actually make sandwiches... YOURSELF. You don't need to buy them! Incredible! https://t.co/uOsdrjsmbj— Lewis Co. (@funkadunkalunk) May 16, 2017