Bangalore-based BookMyTime on Monday announced that the company has rebranded and will begin operating under a new trade name and will be known as MyCarAndBike- www.mycarandbike.com effective immediately.
The company also unveiled a new identity, logo and redesigned responsive site as part of this exercise.
MyCarAndBike is platform which brings together a group of people who are interested in buying the same brand of car and leverage the power of collective bargaining to get the best discounts for customers. MyCarAndBike uses cutting-edge technology to connect with all car dealers across the city and get the best deals for the car buyer.
MyCarAndBike ensures that the customers not only get the best deals available in the market but remove all the headaches of buying a car. MyCarAndBike helps customers make the right choice in buying new cars with informed advice.
"We are very excited about our new company name. We believe the name helps us represent our business and go-to-market presence that better reflects who we are as a company and creates a platform for continued growth and market expansion. We are an innovator in this space and well-positioned to use technology to make the car buying process simple, transparent, less time-consuming and trustworthy," said Raghavendra Chandrappa, CEO, MyCarAndBike.
"The Indian automobile sector is set to grow at a thrilling rate, with improved connectivity, higher incomes, easier access to financing and we are in the game at the right time by combining technology with deep automotive industry acumen. We are currently working with all the 100 plus new car dealers across Bangalore and over the last few months, a large number of customers have secured the best bargains available in the market," added Chandrappa.
"We're excited to be introducing our new brand name at an important inflection point in our company's development. I think the rebranding will paint a more accurate picture of what we do, and ultimately will enable more people to find us," said Raghurama Kote, one of the investors for MyCarAndBike.
"Most car dealers have a decent amount of room to be negotiated with, but a lot of customers are seemingly unaware of it. That's when we thought of creating a simple yet effective platform for customers to join in and enjoy a far greater bargaining power as a group. The technology platform that we have built helps negotiate the deals and discounts with the dealers across the city. These get activated once we have the minimum number of people willing to purchase a product from the same brand," added Kote.
"With the option of buying one's dream car at a steep discount, with some amazing goodies thrown in, it is only a matter of time before consumers will feel the need to shift to a smarter way to buy a car. We have seen some phenomenal response coming in from the Bangalore city which is our pilot market and we are poised to scale the operations across India," Kote further said.
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