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Cost of PM Modi's Social Media Outreach: Zero

ANI  |  New Delhi [India] 

In what may come as a surprise to many, Prime Minister Modi's presence on multiple platforms has not cost the exchequer a single rupee since May 2014.

This startling information has come to the fore in a reply by the Prime Minister's Office (PMO) to an RTI application filed by leader and Deputy Chief Minister Manish Sisodia.

Sources said the reply from the PMO categorically states that no campaign has been run on Facebook, Twitter, YouTube or Google accounts maintained by the Prime Minister's Office.

PMO sources have revealed that the official mobile app of the Prime Minister's Office "PMO India" was designed by students in a contest conducted by MyGov and Google.

The reply to Sisodia's RTI states, "There was no cost except the prize money in developing the App." Even this prize money has been paid by Google.

Prime Minister Modi, in his speeches and interactions both in and abroad, has often referred to the "Modi App," as a simple way of connecting with him and learning about the work being done by him.

The response to Sisodia's RTI application shows that the 'Modi App' is neither developed nor maintained by the PMO or the Government of

It does, however, add, that "citizens are using it to connect and interact with the Prime Minister," in addition to the websites www.pmindia.gov.in and www.mygov.in . A look at the developer page of the Modi App shows that the BJP's IT Cell has developed the same and is maintaining it.

Recently, a senior All Radio official had revealed that the Prime Minister was unhappy to see advertisements being released for the initial few episodes of his monthly radio address - 'Mann Ki Baat'.

The official went on to state that 'Mann Ki Baat' has now become a programme where All Radio spends almost nothing and earns a lot. In 2015-16, the programme generated a gross advertising revenue of Rs. 4.78 crores, the official told a leading English daily.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, March 17 2017. 13:40 IST
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