It is said that Chacha Chaudhary's brain runs faster than a computer. To unwind the secret behind his extraordinary intelligence, Diamond Toons has launched a comic book in collaboration California Walnut Commission to share the reason of his healthy body and sharper mind with the kids. In the latest edition, Chacha Chaudhary and Sabu are accompanied by Twiggy, the squirrel who makes children understand the nutritional benefits of walnuts and helps them to be like Chachaji. Twiggy is also the official mascot of California Walnut Commission.
The new comic story named Chacha Choudhary and Twiggy talks about how Chacha Chaudhary's unhealthy eating habits as a kid affected his studies. It portrays how developing a habit of eating walnuts daily made him physically and mentally fit.
On the launch of the comic, Keith Sunderlal, India Representative, California Walnut Commission said, "California Walnut Commission and Diamond Toons have endeavored to craft a unique infotainment comic wherein the readers will learn the benefits of having walnuts in their daily diet. Through the launch, we aim to educate our consumers, right from children to adults about the nutritive properties of California Walnuts in a fun yet appealing way.
The comic has laid emphasis on kids with unhealthy eating habits who often exhibit a failure to thrive academically. California walnuts thus is a smart addition to complete the requirement of essential nutrients in the body and OMEGA-3, which is important for healthy growth of mind and body. We are extremely positive that the series will be enjoyed by consumers across age groups."
"We are very pleased that California Walnut Commission has chosen Chacha Chaudhary and Sabu to promote California Walnuts in India. With our massive reach across India, these iconic characters are perfect to communicate good health for kids and spell out the power and benefits of walnuts. We believe our readers, especially from this generation who are quick learners with active minds will connect instantly with the comic and would very well communicate the benefits of California Walnuts. The new series would be available across print and digital medium that can be bought and read on click of a button," said N.K. Verma, Chairman, Diamond Toons.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)