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Criteo technology helps Shopclues drive sales by 323 percent

ANI  |  New Delhi [India] 

Performance marketing technology company Criteo has announced that its technology solution has helped the e-commerce giant ShopClues, understand its customers and their needs, resulting in an increase in sales volume by 323 percent.

By leveraging Criteo's solutions such as in-app, display advertising and retargeting in less than a year, the company also saw 1000 percent increase in Return On Advertising Spend (ROAS) value and 70 percent increase in Sales Order Value (SOV).

With more than 500,000 merchants and millions of products on the platform, ShopClues realized the need for technology to keep its millions of online visitors informed on the company's latest product offerings. While staying cost effective on marketing spends, Shopclues could deliver relevant, customized ads which optimized its sales with Criteo's unique solutions.

Dushyant Sapre, Commercial Director, Criteo said, "We are extremely pleased with the incremental sales we are driving for Shopclues through our powerful digital marketing platform. Digital consumers in today have varied choices of e-commerce platforms to shop from, millions of products and services to choose from, and multiple devices to engage and discover on. Thus, it is a complicated and expensive challenge for the retailers to find, attract and retain customers and ultimately generate long-term loyalty for their platforms. It is more important than ever before that retailers take advantage of retargeting in digital advertising, which can help discover and retain their real customers."

Founded in July 2011, ShopClues, with more than 100 million visits monthly on its platforms, has become India's first and largest managed marketplace. ShopClues has received 60% of its total traffic from mobile since launching its Android app in 2014, as well as Windows and iOS app in 2015. Criteo's performance marketing technology has helped ShopClues engage their customers with the right products, at the right time, across platforms including mobile and desktop.

"By partnering with Criteo, we are able to appeal to each customer individually and increase positive engagements seamlessly across multiple platforms. Their performance marketing solutions have helped us understand our customers better and optimize our engagement channels. Criteo has helped us build a holistic strategy to continuously appeal to our customers by helping them discover the products they need and encourage increased purchases on our website and mobile apps," said Vice President and Head of Marketing ShopClues, Harneet Singh.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, March 15 2017. 19:28 IST
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