Eros International on Thursday announced Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform has reached 80 million registered users and five million paying subscribers worldwide as of December 31, 2017, over 150 percent growth, up from two million at the end of CY 2016.
Thriving on its platform agnostic strategy, Eros Now has partnered with leading players worldwide to expand its offerings, including Amazon Channels across the US and UK, Roku in the United States, Canada and UK and T-Mobile in the United States. The Company most recently partnered with LG for its Smart TVs worldwide.
Eros Now, through its partnership with major Indian telecom players like Reliance Jio, Bharti Airtel, Idea Cellular, Vodafone and others, continues to be one of the fastest growing OTT entertainment platforms capturing an increasingly connected consumer audience in India.
The existing partnership deals with the leading telecom operators, mobile wallets and OEMs all serve to underpin the company's paying subscriber targets at an expected average annual ARPU of USD 5 in India and average annual ARPU of USD 35 internationally. Eros Now is on track to achieving its FY18 target of six to eight million paying subscribers and expects to double that base by FY19.
"With the launch of 4G in India, Eros is uniquely positioned to capture the growth given its premium content offerings. I am also excited as our originals go live soon, which will not only aid our subscriber growth but also further consolidate our leadership position," said CEO Eros Digital, Rishika Lulla Singh.
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