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Fujifilm India Pvt Ltd., on Thursday announced the launch of its new iconic Instax mini 9 instant camera, built in with a selfie mirror and close-up lens.
Building on the worldwide success of Instax mini 8, Instax mini 9 comes with same design and ease of use as its predecessor.
The revamped range hosts a plethora of features, keeping in mind the latest trends. Catering to selfie lovers, the camera comes with a selfie mirror, close to the lens, to achieve the best angle.
The new Instax Mini 9 is also equipped with a close-up lens in addition to features such as automatic exposure measurement for aperture settings and high-key mode that enables users to take brighter photos - perfect for portraits.
This stylish, compact camera is the perfect tool for parties, festivals, events and days out, allowing users to capture more fun in retro prints with a simple point and shoot motion.
Priced at Rs. 5,999, the Instax mini 9 comes in five colors- Flamingo Pink, Lime Green, Cobalt Blue, Smoky White and Ice Blue, designed to appeal to a broad range of consumers including the millennials, photo enthusiasts and young parents.
Instant photography has experienced much interest in recent years and Instax has found favor amongst a broad range of customers including the youth, women, school children and photo enthusiasts. One single physical print which captures a one-off moment has become more and more valuable amidst a modern avalanche of highly edited digital shots.
"Our Instax range is a unique product, the only one of its kind that enables users to create instant photos that can remain with them forever. Our Instax range of cameras has gained huge popularity over the years.
The Sales Volume Trend for Instax has crossed 6.6 Million units globally in FY 2016 which clearly indicates its success worldwide. The new product has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement the needs of these young customers," said S. M. Ramprasd, HOD- Image Capturing, Fujifilm India Pvt. Ltd.
The Instax mini 9 joins the Instax family along with mini 25, mini 70, mini 90, Wide 300 and mini hello kitty.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)