To commemorate its tenth anniversary in India, Hard Rock Cafe teams with Bollywood celebs to empower underprivileged children to pursue their music dreams.
Some of the celebrities have contributed to the charity auction slated for November 30.
The brand will unfurl the spirit of rock and roll, with a legendary evening of cocktails, music and a charity 'Bid and Buy'. Music, Fiesta and Goodwill will set the mood for a thrilling anniversary celebration.
Boasting of an impressive collection of pieces that make for a collectors' grab, the auction will feature a plethora of keepsakes from legendary artists like A.R Rahman, Shankar Mahadevan and Usha Uthup. While globally famed songstress, star and 'In My City' hitmaker Priyanka Chopra has elatedly donated her most treasured relic to the auction, bestselling musicians and bands of the 80's and 90's like A Sivamani, Euphoria and Parikrama have also enthusiastically participated in the same. Music stunners like Raghu Dixit and Sitarist Purbayan Chatterjee have robustly lent support to the noble cause.
Commenting on the auction, Jay Singh, Co - Founder and Executive Director, JSM Corporation said, "We are truly delighted to contribute to music through the medium of music itself. Nothing beats doing something noble while having a little fun! As a brand that believes in giving back, we are glad to be gifting music to children who value it the most as it can truly make the world a better place! I am also grateful to all the stars and legends that have graciously lent support to the auction."
Sharing his views on the auction, award winning vocalist and composer, Shankar Mahadevan said, "Firstly I would like to congratulate Hard Rock Cafe on its 10th year. The Harmonium I am giving away was bought many years back and Ustad Ghulam Ali Khan Sahab personally came along to the shop with me, selected it and played it there itself. It is one of the most memorable experiences of my life. This musical instrument holds special importance in my life and I feel extremely happy parting from it as it is going towards under privileged children. His blessings get passed on with it so it feels great!"
Pop sensation, Usha Uthup, said "I am so happy to donate a little something of myself, to the l0th anniversary auction. It's a great feeling of pride for me to give away one of my favorite Kanjeevaram sari and one of my first vocal microphones for Hard Rock Cafe's 10th anniversary auction. It indeed feels wonderful to spread happiness & love through music.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)