Idea Cellular, one of the leading telecom operators in India, commenced its world class 4G services in Bihar and Jharkhand circle today. The company flagged off services from Muzaffarpur today, and will rapidly expand 4G network to cover five towns within this month.
Idea Cellular will cover 18 towns including the major cities of Patna, Ranchi, Gaya, Sasaram, Motihari, Dhanbad, Bokaro by June '17.
Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of Dehradun city. As part of the Digital Idea offerings, the company will offer a suite of three entertainment apps - Idea Music Lounge, Idea Movie Club and Idea Game Spark for its over 1.25 crore customers in Bihar and Jharkhand circle.
"Idea has consistently invested in network expansion to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G/3G platform, and now covers over 50 percent of India's population," said COO - Corporate Idea Cellular, Anish Roy.
Idea's mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.
"We are happy to launch our world class, high speed 4G services for over 1.25 crore Idea customers in Bihar and Jharkhand catering to their ever-growing infotainment needs. Idea 4G services will be further expanded to cover 18 key towns by June end," said Chief Operating Officer, Bihar and Jharkhand, Idea Cellular, Monishi Ghosh.
"Idea has forayed into Digital services through the launch of Digital Idea- 3 entertainment apps for games, music and movies. Going forward too, Idea will continue to expand its digital offerings into digital communication, digital payments, cloud and storage, digital information and many more. 'Digital Idea' is to empower over 1.3 billion Indians to 'Get more out of life," added Monishi Ghosh.
Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in Bihar and Jharkhand. From Upto 1GB 4G offer at Re.1 to handset bonanza offers and smartphone deals, Idea offers a range of products for all categories of users.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)