The Japanese Government is eager to accelerate Japanese investment in ASEAN and India.
At a conference titled "Cool Japan" recently held in Tokyo, more stress was laid down to promote and market the "Cool Quality" Japanese products in ASEAN and India.
Toshimasa Iue, CEO of LIXIL Global Company declared more positive and pro market investment. LIXIL is a top runner to make big overseas investment in the field of construction material and facility of residence.
Recently, the company has announced its investment in European GROHE Group and ASD HD in USA.
Iue said that Japanese products are already hit in the foreign markets especially home electronics product and car industry sectors.
The company has been supplying products as per the local requirement.
LIXIL is now penetrating its 'Cool Quality' construction material in the markets of ASEAN and India.
It will supply windows that will help save energy and sanitary items which are comfortable.
LIXIL develops M and A all over the world to aim not only raising company revenue but also obtaining excellent human resource.
Iue analyzies believe that people across the world want to use Japanese products and services for them being reasonable and sustainable. However, he believes there needs proper promotion.