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KISS legend Gene Simmons eyes trademark on iconic 'rock on' gesture

ANI  |  New York [US] 

KISS frontman Gene Simmons has filed an application to trademark the iconic 'rock on' hand gesture, claiming that he used it first.

Rock-and-roll fans for decades have used the sign language gesture for "I love you" to symbol "rock on."

The hand gesture, in which the index and pinky fingers are extended, the middle and ring finger are tucked down toward the palm and the thumb is extended, is used by rockers all over the world as a sign of expression.

Simmons claims he first used the gesture commercially in November of 1974 during the KISS "Hotter Than Hell" tour, reports CNN.

However, John Lennon also used the gesture on the cover of the Beatles "Yellow Submarine/Eleanor Rigby record in 1966.

Since American Sign Language first emerged in 1817, Simmons may find it difficult to prove that he owns the symbol.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Fri, June 16 2017. 06:12 IST